Sunday, March 26, 2017

Marketing, Tattoos, and the Choice Dilemma



Chapter 9, "Decision Making", makes quite a few valid points about modern decision making.
Namely, the massive influx of information and options that our brain must sort through in order to make the most optimal purchasing choice.


The process in choosing a tattoo is no different.

In fact, you can argue that it is easily one of the most intense decision-making processes you can undertake.


Image result for bad tattoo

An Idea Is Born


Maybe you saw a tattoo on a friend, celebrity, or musician. Perhaps you passed by a shop and your curiosity was stirred. Whatever the case, you have made the conscious (and sober) decision to have ink permanently placed on your skin. 

But, what to get? How do you get it?

With the explosion of visual-heavy social media platforms such as Facebook, Instagram, and Pintrest, you are bombarded with a plethora of styles, designs, and artists. It can be enough to drive anyone crazy. Where do you start?

For one, make sure you set down some basic rules for yourself.

Check Yourself Before You Wreck Yourself


Image result for regulator gif nate dogg
Nate Dogg and Warren G were proficient in the art of regulating.
Regulation is key. 

Do you have an allergies? Dermatological issues? Maybe your profession doesn't allow tattoos. Or are you concerned with what your friends and family think (though you shouldn't)? What is your budget? Color or grey and black scale?

You should be sure to address these and other questions well before finalizing your design or choosing one. .


The Decision Making Process


Problem Recognition

You know you want a tattoo. And now that you have performed some self-regulation, you are finally ready to commit to it. 

Information Search, Evaluation, & Product Choice

Image result for 90s computer kid gif
So much information. What a time to be alive.
You can't just let anyone stab you with a needle. It is an art form and should be treated as such. Utilize social media and review sites to find the most suitable artist for your piece. 

You should make an effort to not only research artists, but the kind of tattoo you'll be getting. There are a variety of styles to choose from, and whether you decide to go with a pre-made flash sheet design or opt for an all original piece, there are for the most part, no rules in deciding what to get.

Some examples:

Japanese

Image result for horiyoshi

Traditional

Image result for sailor jerry

Chicano Style

Related image

Neo-Traditional



















Don't let the cliche of a tattoo needing to be symbolic fool you, either:

Image result for crazy tattoo

Post-Purchase Evaluation 


If you made this far, congrats. You are now part of a great, expressive subculture. At this point your thoughts are either

A) I am the proud owner of a beautiful piece of artwork that I will carry with me forever

or

B) Why. Just why.

I hope that this short guide will have led you to A rather than B, though I want to say you should still find something about your new ink to be proud of. After all, you just sacrificed both time and intense pain for it.

And always remember, no matter what:

Image result for no ragrets



No comments:

Post a Comment